Do You Know Your Audience?

This church knows who they want to attract.  Momentum Church in Ohio has radio ads that serve two important purposes:

  1. These ads communicate who they are.  This is critical: you need to know who you are.  What’s more, do you know who you are not?
  2. These ads communicate who they are trying to attract.  Don’t be fooled by thinking you can attract seven different types of church attenders.  Focus will help you and your audience.

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Do you know who you are?  Do you know who you are not?  Are you courageous enough to focus on your target audience?

© 2013, Mark Slabaugh

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